Storytelling in Tourism

Enquadramento

In tourism, storytelling can make a difference by inspiring and fostering a deeper understanding of places and people. When the tour guide learns how to tell authentic stories and anecdotes, inviting their clients to feel more engaged, this can transform tourism into a more sustainable and enriching experience for everyone. In Lisbon, this is even more crucial than ever before, as the locals are beginning to feel the unfavourable aspects of tourism, such as overtourism.

Sustainable tourism is not about perfect postcards or glorifying the past. It’s not a "hit and run" experience or a checklist of “been there, done that” moments. It’s about curiosity, connection, empathy, and an openness to truly understand the soul of a place and its people. It starts with telling authentic and inclusive stories that reflect the true essence of the destinations we present.

Objetivos

• To tell their target audience a story, through intensive practical exercises;
• To learn techniques for creating their own authentic stories and implement them with hands-on projects;
• To become aware of their responsibility as tourism professionals to convey the history of Portugal: its culture, people, uniqueness, challenges;
• To contribute to a more effective, sustainable and engaging tourism.

Destinatários

Tourism professionals.

Conteúdos

• The power of stories and storytelling
• How to create an engaging story
• Research and inspiration in storytelling
• LAB: Storytelling in Lisbon, Create Your Own

Outros:

A minimum attendance of 90% of the training sessions is required in order to obtain a certificate.